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Throughout this page we'll cover some of the basics of our video production process including the phases, your team, and more.
When you utilize ContentOne for your video production process, the first step is to get acquainted with our team. You will receive an introductory email from the Production Division that will contain three important pieces of information.
The Client Liaison operates within our Client Relations department, overseen by the Client Relations Director. The Client Liaisons are responsible for ensuring your project is completed on time, and within your budget. They monitor every step of the project, and document the creative process thoroughly to ensure every phase is accounted for and every stage is completed on time.
The Client Liaison acts as the central point of contact between you and the ContentOne production team, but they aren't a substitute for communication between the actual creative team working on your project, the creative team still maintains their own communication to you for feedback and edits.
The video project questionnaire is an essential element in our onboarding process. The questions are designed to provide our copywriters and animators with necessary data for them to proceed with their stage of the project. The questionnaire also allows you to preview and select the Voiceover style that suits your video needs. The questionnaire elimantates the need for long email chains, and is reviewed by each team member as the project moves to their phase.
The kick-off call is a 30-minute to 1-hour call attended by your Client Liaison, the copywriter for your project, the animator for your project, and the designated point of contact from your company who will be reviewing the video and providing feedback. These three ContentOne team members have reviewed your questionnaire and have compiled a list of questions to gather as much information as needed to proceed with your project. On this call, we explain much of the process you read on this page, and answer any of your questions as well. When the call is completed, your project moves to the Copywriting phase.
The copywriter assigned to your project reviews all the information from the kick-off call, the questionnaire, and any notes from the Client Liaison, and then proceeds to craft the first draft of your script. This phase can take 5-7 business days for the first draft to arrive in your inbox. To ensure your project stays on track, we request that feedback is provided within 1-3 days. The copywriter will incorporate your feedback until the script is to your liking. Once the script receives your final approval, the copywriter sends it to the Audio Team to record the voiceover (VO).
The Voiceover team reviews your VO style selection from the questionnaire and sends the script to the Voiceover artist you selected for recording. This procees can take up to 3-5 days for the final recording to be completed.
With the script and voiceover in hand, the next step is for your animator to have a visual style call to discuss the overall visual direction for this video project. This call can take anywhere from 15-minutes to 1-hour depending on the length and style of the video in general.
The animator starts your video by creating a 20-second preview that captures the general style direction discussed on the visual style call. It is at this phase you would provide feedback on the implementation of the style. Anything from colors, pacing, transitions, etc., are available for changes. If the preview doesn't quite feel right for you, we will change it to fit your vision.
In most cases, we find that providing a 20-second preview will give a better impression of how the whole project will come together rather than providing storyboards.
Once the preview is approved, the animator then creates the entire video and sends you the first draft for your review. This is where you provide feedback on the rest of the video, and let us know if anything is not quite to your liking.
Once you have given us final approval of your video project, the video is loaded into our Vimeo account, and the Client Liaison will send you a download link where you can download your video at the resolution that fits your needs. Along with the download link, the we will also send you a .SRT file, which are the captions for the video so the hearing impaired can also view the video, or if your video is playing on mute, the captions are still displayed.
The Client Liaison will send you a Feedback Survey link after your video is completed. This survey allows you to provide feedback regarding the overall experience of working with ContentOne. We value this feedback greatly.
And that's it! You now have a high-quality animated video at your disposal to use on whatever platform you need, however you need!
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